Yesterday, representing LG has denied "stop selling smartphone in Vietnam", while confirming these are baseless news items, inaccurate. Also today, the LG Vietnam has officially give feedback to clarify the rumors mentioned above.
Q: There have been many predictions about LG will stop selling smartphones in Vietnam. Is this true?
We can ensure that the above rumor is not true, because Vietnam is a key market in our. In particular on LG mobile industry, the past quarter we have recorded a revenue of $ 2.86 billion, up 12% compared to the previous quarter; whereby sales increased 3% compared to the 13.9 million smartphones shipped in Q2 / 2016.
This figure is the best testament to the success of the LG mobile sector. However, we feel ourselves still need more effort. At this point, we can ensure that the business of products and equipment by LG electronics in general and the mobile phone industry in particular LG is still growing and will continue to grow more more.
Related to LG mobile sector in Vietnam, we are currently going through the process of restructuring, with a new business strategy. This will be the dramatic changes and necessary for LG mobile sector in Vietnam, from a distributor to a given product to consumers. Consequently, this has less cause unnecessary misunderstanding.
Reporter: Strategy for LG Mobile industry in Vietnam in the future is what? Whether it continues to focus on high-end smartphones like LG did with LG and LG G5 V10?
Core values that LG aims to remain focused on improving the experience and interests, as well as meet the needs of customers. In the near future, LG Mobile Communications Company is the direct will distribute LG mobile phones in Vietnam market, through strategic business partners.
Meanwhile, LG Vietnam will only charge of sales management, marketing and after-sales service. Generally, this management model is not new in the world. With the strength of LG Mobile business, I think this is a pretty consistent pattern.
Through process improvement, cost structure, we believe that customers in Vietnam even has the opportunity to own a new generation of LG smartphones along with the key markets worldwide, the can also better price.
We hope, the aforementioned restructuring will somewhat improve business operations of the mobile industry in the market LG Vietnam in the future.
Thus, through the feedback LG official representative, we understand two core information:
- Users still have the opportunity to own genuine LG smartphone in Vietnam in the future.
- However, these products will not stand by LG Vietnam distributor, instead, LG will build on the strategic business partners (probably FPT Trading, Digiworld ...). and uncle
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