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» » Only 4 lines, but HP has lost 8 years for this new logo

Looking pretty simple and modern, but the new logo on the products HP Spectre 13 laptop has a long lifespan.

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Recently, computer maker HP has shocked the technology lovers around the globe with 13 Spectre laptop looks of a supermodel, with a thickness of only 10.4 mm and becomes the world's thinnest laptop in present time.

Only 4 lines, but HP has lost 8 years for this new logo

HP Spectre 13 with the new HP logo.

Not only that, a more detailed attention on 13 Spectre is the new logo. 4 minimalist stripes are close to each other can make viewers think of the letters HP. This is also a change in the brand's first since the company split into 2 older HP independent companies: Hewlett Packard Enterprise Services focuses on enterprises and service cloud computing platform, HP Inc. serving end users with devices such as laptops, printers.

Despite a simple design, modern and first appeared back in association with a blockbuster like Spectre 13, but few know is that this logo has been designed from 5 years earlier, in 2011. And to get this logo, HP had to hire a design firm working since 2008.


Only 4 lines, but HP has lost 8 years for this new logo

Moving Brands - HP rental units from 2008 with the task of redesigning the logo and brand identity. By 2011, they proposed a simple logo design with four stripes. This logo was even HP unveiled to the public, but for some reason then not used. A few ideas that form this logo looks "too modern" than the technology products of 2011 and perhaps the time makes people not realize its true beauty.

Only 4 lines, but HP has lost 8 years for this new logo


Times have changed, and finally the logo "new" HP also has been on a breakthrough product is the company's Spectre 13. However it seems that this logo will not appear on all products HP's products, in part because the company was split into two, and maybe it will be only for high-end products.

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